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PRODUCT MARKETING • SEGMENT STRATEGY • GO-TO-MARKET • VALUE ADVISORY

Turning complex technology into clear commercial value.

I help B2B technology teams define compelling propositions, prioritise markets, equip sellers and build credible customer business cases. My experience spans Equinix, Level 3 Communications and Akamai across cloud, digital infrastructure, connectivity and security.

Current work includes AI infrastructure, automation and technology investment decisions.

Sachin Sony, B2B technology marketing and value advisory professional.

Selected Achievements

$1M+ MRR

Global Value Advisory

Helped Equinix account teams close opportunities representing over $1 million in monthly recurring revenue during FY2025/26, connecting customer priorities with technology propositions and business value.

$3.5M

CDN Annual Revenue Run Rate

Led enterprise CDN productisation and EMEA go-to-market at Level 3, from positioning and pricing to launch, sales enablement and channel activation. The business reached a $3.5 million annual revenue run rate.

91%+

Priority Account Coverage

Built a Germany pursuit plan across 91 priority enterprise accounts, aligning sales, marketing, technical and channel teams through 280+ activities.

$135M → $150M

Colocation Portfolio Revenue

Led colocation product marketing and commercial initiatives at Level 3, contributing to approximately 11% portfolio revenue growth over two years.

Explore My Work

Expertise

Strategic Capabilities

Product marketing, segment strategy, go-to-market and enterprise value advisory.

Selected Work

Case Studies

From enterprise CDN launches to Business Value Maps that connect customer priorities with technology decisions.

Perspectives & Insights

Market Perspectives

Published articles and discussions on cloud, digital infrastructure and customer value.

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